Terms & Conditions

These Terms & Conditions (“Terms”) constitute a legally binding agreement between you (“User,” “you,” or “your”) and Pour Luxury, LLC (“Pour Luxury,” “we,” “us,” or “our”), governing your access to and use of the Pour Luxury website, mobile applications, Taste DNA quiz, Founder's Box subscription service, and all related products and services (collectively, the “Platform”).

These Terms apply to all visitors, registered users, and anyone who accesses or uses any part of the Platform. Your continued use after any modification to these Terms constitutes acceptance of the revised Terms.

Our Privacy Policy is incorporated into these Terms by reference. By accepting these Terms, you also accept the Privacy Policy.

2.1 Age Verification Process

Pour Luxury uses a third-party age-verification service at checkout. You may be required to provide a valid, government-issued photo ID before your order is processed or at the time of delivery. All alcoholic beverage shipments require an adult signature (21+) upon delivery. If no qualifying adult is present at the time of delivery, the package will not be released and may be returned.

Any person who provides false or misleading information in connection with age verification, or who accepts delivery of alcoholic products on behalf of a minor, is solely responsible for any resulting legal consequences.

2.2 State-by-State Shipping Restrictions

The sale and shipment of alcoholic beverages is regulated by state and local law. Pour Luxury does not ship alcoholic products to all U.S. states or territories. By placing an order, you represent and warrant that:

• The shipment of alcoholic beverages to your specified delivery address is lawful under applicable state and local law;
• You will comply with all applicable laws and regulations governing the receipt, use, and resale of alcoholic beverages in your jurisdiction; and
• You accept personal liability for any legal violation arising from receipt of an alcoholic beverage shipment in a jurisdiction where such receipt is prohibited or restricted.

Pour Luxury reserves the right to cancel and refund any order that cannot be lawfully fulfilled due to shipping restrictions, without further liability.

2.3 Responsible Consumption

Pour Luxury promotes responsible beverage enjoyment. Nothing on this Platform constitutes encouragement or advice to consume alcohol irresponsibly. Please drink responsibly and in accordance with the laws of your jurisdiction.

3.1 Nature of Recommendations

Pour Luxury's Taste DNA quiz collects your self-reported flavor preferences and maps them to a multi-dimensional sensory profile using a proprietary cosine similarity algorithm. The resulting beverage recommendations are probabilistic estimates based on aggregated user data and beverage attribute profiles.

We expressly disclaim any warranty that our AI-generated recommendations will match your subjective taste preferences, produce any particular sensory experience, or satisfy any specific personal or dietary requirement. Recommendations do not constitute professional advice of any kind, including but not limited to medical, nutritional, or sommelier advice.

3.2 Accuracy Limitations

AI recommendation systems are inherently imperfect. Results may vary based on the quality and quantity of your input data, changes in your palate over time, regional variations in product batches, and the evolving nature of our algorithm. Pour Luxury does not guarantee any level of recommendation accuracy and is not responsible for any dissatisfaction with recommended products.

3.3 No Professional Advice

Nothing on the Platform, including Taste DNA results, editorial content, or product descriptions, constitutes professional sommelier, medical, dietary, or health advice. Always consult a qualified professional for such guidance.

3.4 Acceptance as Condition of Quiz Completion

By completing the Taste DNA quiz, you acknowledge and agree that: (a) you understand the probabilistic and subjective nature of the recommendations; (b) you accept the accuracy limitations described above; and (c) you consent to the data practices described in Section 5 (User Data & AI Training).

4.1 Subscription Tiers

Pour Luxury currently offers the following Founder's Box subscription tiers:

Pricing, tier contents, and features are subject to change with 30 days' notice to active subscribers via email.

4.2 Billing & Recurring Charges

By subscribing, you authorize Pour Luxury to charge the applicable subscription fee to your payment method on a recurring basis, typically monthly or quarterly as selected at checkout. Your subscription will automatically renew at the end of each billing period unless you cancel in accordance with Section 4.3.

You are responsible for ensuring that your payment information is accurate and up to date. If a payment fails, we will attempt to recharge your payment method. Failure to collect payment may result in suspension or cancellation of your subscription.

4.3 Cancellation

You may cancel your subscription at any time through your account dashboard or by contacting us at support@pourluxury.com. Cancellation is effective at the end of your current billing period. You will not be charged for subsequent periods, but no prorated refund is provided for the remainder of the current period unless otherwise required by law.

To avoid being charged for the next billing cycle, cancellation must be submitted at least 5 business days before your next scheduled charge date.

4.4 Taxes

Prices displayed do not include applicable state and local sales taxes, alcohol excise taxes, or other governmental fees, which will be added to your order at checkout. You are responsible for all such taxes and fees.

5.1 General Refund Policy

Due to the perishable and regulated nature of alcoholic beverage products, all sales are final unless the product arrives damaged, is materially different from what was ordered, or a legal prohibition prevents delivery. No refunds are issued for taste preference, AI recommendation dissatisfaction, or change of mind.

5.2 Damaged or Defective Products

If your order arrives damaged, broken, or materially incorrect, contact us at support@pourluxury.com within 7 days of delivery with:

• Your order number;
• A description of the issue; and
• Photographic evidence of the damaged or defective product and packaging.

Upon verification, we will issue a replacement, store credit, or refund to the original payment method at our discretion.

5.3 Subscription Refunds

Subscription fees are non-refundable once a Founder's Box has been assembled and shipped. If you cancel before your box has shipped, you may be eligible for a full refund of that billing cycle at our discretion. Contact us promptly upon deciding to cancel.

5.4 Chargeback & Dispute Resolution Policy

If you believe a charge is unauthorized or incorrect, you must:

1. Contact Pour Luxury at support@pourluxury.com within 14 days of the charge with your order number and a description of the dispute;
2. Allow us up to 10 business days to investigate and respond; and
3. Cooperate in good faith with our resolution process, including providing any documentation we reasonably request.

Initiating a chargeback without first following the above dispute resolution steps constitutes a material breach of these Terms. In such cases, Pour Luxury reserves the right to: (a) dispute the chargeback; (b) provide all relevant transaction records and communications to your financial institution; (c) suspend or permanently terminate your account; and (d) recover amounts owed through available legal channels, including collection of chargeback fees and related costs.

Fraudulent chargeback claims may be referred to law enforcement authorities.

6.1 Data Collection

When you use the Taste DNA quiz or interact with the Platform, we collect data including but not limited to: quiz responses, flavor preference selections, behavioral data on the Platform, device and browser information, and purchase history. This data is processed in accordance with our Privacy Policy.

6.2 Use of Preference Data

Your quiz answers and preference data are used to:

• Generate your personalized Taste DNA profile and beverage recommendations;
• Curate the contents of your Founder's Box;
• Improve the accuracy and relevance of our recommendation algorithms; and
• Aggregate anonymized insights into user taste trends.

6.3 AI Training Disclosure

By submitting your quiz responses and using the Platform, you grant Pour Luxury a non-exclusive, royalty-free, worldwide license to use your anonymized preference data to train, test, validate, and improve our AI recommendation models. We will not use personally identifiable information in AI training without your explicit additional consent. Anonymized data may be retained indefinitely for model improvement purposes.

6.4 Data Retention

We retain your account data and preference profile for as long as your account remains active, plus a reasonable period thereafter for legal and business purposes. You may request deletion of your personal data at any time by contacting privacy@pourluxury.com. Anonymized, aggregated data is not subject to deletion requests.

6.5 Third-Party Data Sharing

We do not sell your personal data to third parties. We may share data with trusted service providers (e.g., payment processors, age verification services, shipping carriers) solely as necessary to deliver our services. All such providers are bound by appropriate data processing agreements.

7.1 Ownership

All content on the Platform — including but not limited to text, graphics, logos, images, audio clips, software, algorithms, the Taste DNA system, the “Pour Luxury” brand, and all related intellectual property — is owned by or licensed to Pour Luxury and is protected by applicable U.S. and international copyright, trademark, and trade secret laws.

You may not copy, reproduce, distribute, modify, create derivative works of, publicly display, or commercially exploit any content from the Platform without our prior written consent.

7.2 Limited License

Subject to your compliance with these Terms, Pour Luxury grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform for your personal, non-commercial purposes.

7.3 User-Submitted Content

If you submit reviews, comments, or other content (“User Content”), you grant Pour Luxury a perpetual, irrevocable, royalty-free, worldwide license to use, reproduce, modify, adapt, publish, and display such User Content in connection with operating and promoting the Platform. You represent that you own or have all necessary rights to grant this license.

7.4 DMCA Notice & Takedown Procedure

Pour Luxury respects intellectual property rights and complies with the Digital Millennium Copyright Act (17 U.S.C. § 512). If you believe that content on the Platform infringes your copyright, please submit a written notice to our designated DMCA agent including:

• A physical or electronic signature of the copyright owner or authorized agent;
• Identification of the copyrighted work claimed to be infringed;
• Identification of the material claimed to be infringing and its location on the Platform;
• Your contact information;
• A statement that you have a good faith belief the use is not authorized; and
• A statement, under penalty of perjury, that the information in the notice is accurate and you are authorized to act.

DMCA notices should be sent to: legal@pourluxury.com

Counter-notices and repeat infringer termination policies are implemented in accordance with the DMCA.

The platform and all products and services are provided “as is” and “as available” without any warranty of any kind, express or implied.

To the fullest extent permitted by applicable law, Pour Luxury expressly disclaims all warranties, including but not limited to:

• Implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement;
• Warranties regarding the accuracy, reliability, or completeness of AI-generated recommendations;
• Warranties that the Platform will be uninterrupted, error-free, secure, or free from viruses or other harmful components;
• Warranties regarding the quality, taste, or suitability of any beverage product; and
• Warranties that results obtained from the use of the Platform will be accurate or reliable.

To the fullest extent permitted by applicable law, Pour Luxury and its officers, directors, employees, agents, licensors, and service providers shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages.

This limitation applies regardless of the cause of action and includes, without limitation, damages arising from:

• Loss of profits, revenue, data, goodwill, or other intangible losses;
• Dissatisfaction with AI-generated taste recommendations or curated products;
• Personal injury or property damage related to your use of any product obtained through the Platform;
• Unauthorized access to or alteration of your transmissions or data;
• Any third-party conduct or content on the Platform; or
• Any errors or omissions in Platform content.

In no event shall Pour Luxury's total aggregate liability to you for all claims arising from or related to your use of the Platform exceed the greater of: (a) the total amount you paid to Pour Luxury in the twelve (12) months immediately preceding the event giving rise to the claim, or (b) one hundred dollars ($100.00).

Some jurisdictions do not allow the exclusion of certain warranties or limitation of certain damages, so some of the above limitations may not apply to you.

You agree to indemnify, defend, and hold harmless Pour Luxury and its affiliates, officers, directors, employees, agents, licensors, and service providers from and against any and all claims, liabilities, damages, judgments, awards, losses, costs, expenses, and fees (including reasonable attorneys' fees) arising out of or relating to:

• Your violation of these Terms;
• Your use of the Platform, including any purchase or receipt of alcoholic beverages;
• Your violation of any applicable law or regulation, including laws governing the purchase, possession, or consumption of alcohol;
• Your breach of any representation or warranty made herein, including misrepresentation of your age; or
• Any User Content you submit, post, or otherwise make available through the Platform.

11.1 Mandatory Binding Arbitration

Except as provided in Section 11.4, any dispute, claim, or controversy arising out of or relating to these Terms or the breach, termination, enforcement, interpretation, or validity thereof, or to the use of the Platform (collectively, “Disputes”), shall be resolved exclusively by binding arbitration administered by the American Arbitration Association (“AAA”) in accordance with its Consumer Arbitration Rules, rather than in court.

The arbitration shall be conducted in Miami-Dade County, Florida, or, at the User's election, via telephone or video conference. The arbitrator shall apply Florida law and these Terms. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

11.2 Class Action Waiver

You and Pour Luxury each waive any right to bring or participate in any class, collective, or representative action, whether in arbitration or in court. You may only bring claims on an individual basis.

If a court determines that this class action waiver is unenforceable as to a particular claim, that claim shall be severed and litigated in court, while the remaining claims proceed to arbitration.

11.3 Arbitration Fees

The AAA filing fees and arbitrator compensation will be allocated in accordance with the AAA Consumer Arbitration Rules. Pour Luxury will pay all arbitration fees for claims under $10,000 unless the arbitrator determines the claim is frivolous.

11.4 Exceptions

Notwithstanding the foregoing, either party may seek: (a) preliminary injunctive or other equitable relief in any court of competent jurisdiction to protect intellectual property rights or prevent irreparable harm; and (b) resolution of claims in small claims court where eligible.

11.5 Opt-Out

You may opt out of this arbitration agreement by sending written notice to legal@pourluxury.com within 30 days of first accepting these Terms. Your opt-out notice must include your name, email address, and a clear statement that you wish to opt out of arbitration. Opting out does not affect any other provisions of these Terms.

11.6 Informal Dispute Resolution

Before initiating arbitration, you agree to first attempt to resolve the Dispute informally by contacting legal@pourluxury.com and providing a written description of the Dispute, the relief sought, and your contact information. The parties agree to negotiate in good faith for at least 30 days before commencing arbitration.

These Terms and any Dispute arising out of or related to them or the Platform shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law principles.

For any Dispute not subject to arbitration under Section 11, you and Pour Luxury consent to the exclusive personal jurisdiction and venue in the state and federal courts located in Miami-Dade County, Florida. You waive any objection to the exercise of jurisdiction over you by such courts and to venue in such courts.

Pour Luxury reserves the right to modify these Terms at any time at our sole discretion. When we make material changes, we will provide at least 30 days' advance notice to registered users via email and by posting a prominent notice on the Platform.

Non-material changes (e.g., typographical corrections, clarifications that do not alter rights or obligations) may be posted without advance notice and will be effective upon posting. The “Last Updated” date at the top of this page reflects the most recent revision.

Your continued use of the Platform after the effective date of any modification constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must discontinue use of the Platform and, if applicable, cancel your subscription before the effective date.

For questions, concerns, or notices regarding these Terms, please contact us at: